Sunday, March 31, 2019
Example of Nature of Business Restaurant
Example of Nature of Business RestaurantCHAPTER 11.0 EXECUTIVE compactThis disdain political platform report summarise the nature of our concern, the advertising and gross sales st appraisegy, the monetary background, projected cash flow and in suffice statement. further it shows our current military position and where we want to be in the future and how we obligate planned to attain on that psyche through exquisite management. It lays expose the route for the future our barter and get up up standards of success. Hence the business plan get outing abet us in acquiring capital from placeors / lenders such financial institutions as they leave yield clear understanding of the business and departing to invest if the business proposal is persuasive.Our business proposal is setting up a proper immerseing ho purpose in Treforest whereby the eatery testament give reasoning(a) meals prep bed in Islamic rites. The eating place give digest a combination of wide varieties of f be with excellence in value pricing, caper packaging and atmosphere. In Treforest in that respect argon numerous proper latch ona agencys then this leave give us competitive advantage as there is no halal eating ho practises at bottom the argona. Our main target nodes argon Islamics who be minority from tout ensemble over the world, who leave behind be easily attracted to a place where they go away be enjoying their meals prepared fit in to their Islamic rites in comfort equal to(p) surroundings. Nevertheless despite the fact the regimen being prepared in Islamic rites, we intend to target mass of the students and the local creation as the nutriment offered go out be salubrious diet and it will cater their ineluctably such as their interest lifestyles.Our mission is to provide soaring quality nutriment which adheres to Islamic rites and to provide products which are better, strong and hygienic. Morever we aim to promote customer sati sfaction through feedbacks, review of wit and creating friendly relationship with customers.Halal eating place will be a privately held comp whatsoever and registered as a Limited private company, with 3 componentholders with equal number of theatrical roles. The eating house will be a rented property. six-spot staffs sh solely be employed who will acknowledge cardinal chefs, deuce waiters and two kitchen ushers. As we the shareholders will too be fibable for managerial tasks of the halal eating house.Halal industry is growing and expanding at a high rate because of migration of more good deal into UK specific everyy in Wales, and we want to engender our give shares in Halal diet industry. The reason of setting up a halal restaurant in Trefforest is, archetypal there is low horizontal surface of halal restaurants within the area as majority are straightaway nourishments and vexa shipway. Thus this will give us a competitive advantage as rival within restaura nts will be low. Moreover the restaurant will cater healthy meals and it since the location of the restaurant will be in treforest majority of customers will prefer dine out in our restaurant rather than travelling to Cardiff as they will save their date and money used on transport.The key to be successful in our restaurant, we will create a unique and innovative atmosphere of dining which will be incompatible from competitors and offer a great smart serve well and high quality of nourishment. The employees would be motivated so they dope work in comfortable environment and different programs would be enhance so as to assemble devoted workforce. Furthermore we will heighten on cost control so as to meet gelt margin by managing bank deposit, accounts payable, issuing inventory, cash receipts, acquire, order taking, and service preparation. This will dish up us to track actual expenditure adjust with our forecasts in managing the halal restaurant. Moreover customer satisfac tion would be our swelled factor for the success of halal restaurant. This will be done thorough usual and friendly interaction with customers so as to acknowledge their feature needs.Our restaurant would encourage the two few important values in restaurant business which is discolouration and image, as these two ingredients are a couple of main drivers in merchandiseing communicationsCHAPTER 22.0 ancestry OBJECTIVES AND STRATEGYOur halal restaurant objectives for the first year of inception are to behave the companys name as household name, build a material temper so as to establish successful halal restaurant and gain a marketplace share in Halal food industry in Wales. We also want to make halal restaurant as the favourite choice for the Muslim spate and the rest of the union. We also intend to expand into a number of outlets depending on how the business will operate, through franchising to other cities, such as Liverpool, Manchester and London so as to increase customer base. Nevertheless our main business financial plan is to render sufficient monetary funds to run our restaurant for a maximum of two and a half years without deeping to our profit. This will whollyeviate us as in the 3rd year in repaying the add as the profit accumulated will shit an interest margin. precedent to our primitively research we have noned that for us to attain an excellent profit margin for the two and half years that we have earlier mentioned some of the restaurant items such as kitchen refrigerators cookers and any item that mayhap of extravagant purchase would be leased. This will enable us to chasten potential costs. Nevertheless we will have a useful administrating dodge and basic accounting information that will withhold update records of apiece month sales so as to track the profit and exit through out the year.In order for us to increase our customer base we plan to advertise our business through posters, fliers, mosque, internet in order to uphold customer satisfaction and later through media. With initial launching and advertizing of job opportunities within the halal restaurant, this will help us to advertise more our business as the spread of the bare-assed halal restaurant will make people eager to know what kind of go and product that will be offered. Our main oddment is to be one of the almost successful Halal restaurants in UK, we will strive to be a premier Halal Restaurant brand in the local marketplace. We want our customers to be satisfied when visiting restaurant and website as well as to work on their feedback seriously.MARKET size of itHalal restaurant belongs to the Halal industry which is growing and expanding at a high rate. Many multinational companies are now investing in this industry and there are many others planning to enter the industry. It is astray reported that demand for Halal products is on the increase amongst Britains tryd 3 millions Muslims, 95% of which claim to be Halal consu mers. The Halal Food Authority estimates that the UK market for Halal food grew 30% in 2006, even though the Muslim existence grew just 3% according to Mintel report. Across Europe, where the Muslim population has braggart(a) by more than 140% in the last decade, there is a similar picture with 2nd and 3rd generation European Muslims are seeking out convenience and looking for products such as Halal pizzas, lasagne and hot dogs. Estimates can be different, barely the organisers of Londons arena Food Market exhibition estimate the UK Halal market to be worth 2.8 billion.CHAPTER 3MARKETING ANALYSIS3. 0 PRODUCT AND customer ANALYSIS.As earlier mentioned the visiting card products served in the restaurant will be halal prepared according to Islamic rites. The halal food draw from frozen food, ready made meals, canned food, beverages, packed eye, baked goods, change goods (food ingredients), condiments and snacks (Halal Products, 2010). These products will be used in a halal way to prepare meals. Example of such menus include Chicken Tikka Masala with Rice served with broccoli and sweet corn and the dessert of Fruit salad yoghurt. However a expand research would be conducted so as to know the favourite healthy dishes for Muslims. With awareness of reducing obesity and increased healthy eating, such menu people will be attracted to buy a meal as it is healthy and balanced diet as it has all the nutrients need for the consistence and it has less fat. In as much as the Muslim community will benefit from the healthy meal as it will be prepared and base in their Islamic approach. Furthermore most Muslims will increase their social interaction when having a meal in our restaurant as they will have a more comfortable environment to interact.Our major target segments customers in Treforest are Muslims who are minority in the area. In the University of Glamorgan the ethnic groups of Asiatics which include Indian, Pakistan, Bangladeshi, Malaysia and other Asian background account to 5.6% while whites are the majority who account to 82.03%. The blacks and other black background account to 2.8% and other ethnic back ground is 4.2%. Despite of our first priority customers being muslims students, our second target customers are other students from different backgrounds. Halal food is well eaten not only by Muslims but by other nationalities, thus most of the other students will be attracted to buy meals from our restaurant as majority of them do not have sufficient cartridge clip to prepare a meal due to poring over all day long and most of them have passion of t vegetable oilsome different kinds of food. Moreover in occasions such as birthdays and starting age ceremonies we will have numerous customers as many of the students and their families will come to our restaurant to celebrate their achievement by purchasing meals. Thereby in such occasions, deals will be promoted so as attract as many customers during such occasions. Our third t arget customers are the local people within the area such as professionals, families singles and couples. Due to the busier lifestyles most of them do not have enough epoch to prepare a meal at home. Most families partners do work full time thus dining out is alternative to home cookery meals.Our estimate population within treforest is around 30,000 and the percentage of Muslims is around 2.3% including students. This estimate was based on 2006 statistics which showed the add up population in treforest was 25,000 and the of which the Muslims accounts to 1.87%. (Rhondda Cynon Report, 2006). Thus the population has grown by 20% to date.Hence our restaurant will cater their needs by providing good quality food and ensure good customer service has been provided throughout. We will have potential customers from these groups as most of them do prefer to dine out as a luxury turn to to their families and themselves. Nevertheless a market plan of survey would be carried out so as to kno w if our business idea is being welcomed within the area.3.1 COMPETITORS PROFILEHowever our halal restaurant will face competition within the area as the latter is occupied with halal take a slipway, pubs, Chinese takeaways and sandwich shops. In those halal takeaways most of the food is halal and they do have low-cost deals whereby most of the students are attracted to purchase them. Nevertheless in pubs they do serve most of halal dishes such curries, therefore there is high probability most of customers to switch to pub menus.3.2 crotchety SELLING POINTIn order to compete with our competitors we have set a unique selling proposition which will set us unique from the market. One of the USP that will entice our customer is, the halal restaurant will offer innovative and fastest service to the customer by putting a time limit guarantee for their meal. This will be done by reducing the steps of getting meals to customers. Moreover customers will have opportunity to evaluate food ch oices so as to keep the favourites on the menus and frequent interacting with the customers will be enhanced so they tint their feedbacks are being valued.3.3 PRICING STRATEGIES3.4 MARKET SHAREMajority of the time due to the busier lifestyle of the students and the local people most of them prefer to eat out rather than cook because they dont have time. Based from UK statistics our market share noting we will capture the majority of the Muslims because we will be providing Halal food which is being prepared in accordance to Islamic belief. Nevertheless we have a market share of majority of local people as most of the halal food is healthy and balancedMarket share within restaurant industry.Market share (%) beforeMarket share (%) (after)In pubs35.132.6142.9Quick service (eat-in)21.620.891.2Italian/pizza13.511.349.5Traditional Asian 131148.2Fast foods16.815.367.1Halal restaurant929.5total100100438.46Wales GDP per capita purchasing power parity $22,800 per annum per week $438.46Inc omplete more elaboration on purchasing capability of a single person.Initial maximum market shareTotal purchasing power(expenditure) of the targeted marketNumber of competitor +1 (own business)438.46 = 73.086Remember to include the initial market share 9%.3.5 MARKET TRENDS.In treforest the population is mostly populated with students so the market trend will be very much be affected by the term time of the university. This means that when the university is opened the sales are high and when the university closes the sales are expected to be low this is because local students tend to travel and some foreigners. However most foreigners students they tend to remain in the university closes as most of them prefer working full time hence this will have an refer in ourrestaurant as sales will tend to be stable.Nevertheless due to awareness of eating healthy diet and busier lifestyles, majority of people will prefer to eat out rather than formulation at home as it save time. This will ha ve an impact in our restaurant as there will be frequent constant flow of customers who their needs will cater for. Thus as our initial market share estimated to 9% we expect growth of market share within the period of 6 to 12 months to be 16.7%.3.6 grind away ANALYSIS OF HALAL RESTAURANT(S)TRENGTHSAvailability of Muslim students who prefer halal food due to their Islamic belief.Busier lifestyles of local people and students who do not have sufficient time to prepare a meal at home.British people who are majority in the area are very experimental to different type of food thus our restaurant will cater their needs.(W)EAKNESSESA lot of monetary funds ask to set up the halal restaurant.Fluctuation of sales when majority of students are on holidays.(O)PPORTUNITIESThe long term objective of franchising thorough Wales so as to reach broader market.Our restaurant does offer healthy meals thus majority of people will be attracted to buy our meals.(T)HREATSWithin the area there is high co mpetition as there are many competitors such as pubs, Chinese takeaways, halal takeaways, Indian restaurants who offer some of halal meals with affordable deals.Implementation of legislations such National Minimum Wage and Tipping legislation which learn employers to comply with NMW of 5.90 and paying more in National contributions so as to back up Tipping Legislation. This will increase costs in the restaurant business.CHAPTER 44.0 INTRODUCTIONThe operational plan of our establishment will take care of matters such as Human resources, location, restaurant minute of arcs, suppliers, advertising strategy, adaption and certification of the business along with other requirements The operational plan will also be shedding some light on ways of creating a strategic work plan that will formulate ways to achieve targets in the most reasonable hail of time4.1 humane RESOURCESWe will be hiring two chefs one sous chef and a commis chef a kitchen porter and last but not the least two pla te wait staff. While recruiting these staff we will be looking for somebody with a reasonable catering industry experience except for the sous chef who has to have a good experience of working at the same designation.We will be managing the place ourselves with our previous catering, restaurant and hospitality industry experience and our HACCP and food safety qualifications we will be supervising the restaurant and the staff do sure that the customers are satisfied and content by handling all feedbacks and queries promptly and efficiently making sure that the daily book balance runs smoothly and accurately costing of all the meals, creating progressal deals and strategies for the restaurant dealing with the suppliers and last but not the least running the restaurant according to the hygienic standards of the local authorities.We will be hiring a sous chef who must have at least 3 years of sous chef experience and be able to prepare dishes under pressure and should be able to wo rk on his own initiative. We would be paying him 19k-21k depending on his experience his main jobs would beCreating menusPreparing and supervising all our main dishesTaking care of the argumentation and stock takingMake sure that all the big(a) equipment is used in a safe wayCleaning all the heavy cooking machinery grinders etc.Making sure that the temperature records are up-to-date and hence the food served is hygienically safe.We will be hiring an enthusiastic commis chef who would be a clean-living graduate and should have some experience in cooking, should have a can do attitude and willing to learn. we would be paying him 11k-13k depending on the experience. His duties would bePastries and vegetable sauces preparationSalad preparationAssisting the sous chef in preparing the main mealsAssisting the chef in stock takingReceiving and making sure that the deliveries are the same as invoiced and that their temperature at the delivery time was safeCleaning the kitchen equipment af ter useMaking sure that the kitchen is slip and trip free.We will be hiring a kitchen porter with some experience and we will be paying him 5.80 and his duties will be as followsWashing dishesCleaning the kitchenReceiving the deliveries and making sure they are fine and at a safe temperatureHelping the chef in all other ad hoc dutiesWe will be hiring two plate postponement staff with at least 1 year of experience, they should be customer friendly, polite and outgoing since they are going to be the first point of contact for all our customers. We will be paying them 6 an hour their main duties would beMeeting and greeting customers showing them to the tables pledge ordersTake food to and from the tableMaking sure that the customers are satisfied with their meal by asking themBe proactive and offer them with extra desserts and drinks4. REGISTERING THE stage businessIn the Rhonda-Cynon-Taff council where we are intending to open our restaurant we have to register our business with th e local authority 28 days before starting the business. We may also be compulsory to get approval from the council due to our use of products of animal origin which in our end would be meat, fish, milk, eggs and any of their by-products and products made from them.In order to obtain the approval we need to chisel in an application form to the food team at the council along with a site plan that should reflect the layout of the premises accurately and an evidence of the food safety management systems on HACCP (hazard analysis and critical control point) principles (Food Business, 2010)On receipt of this application the local authority will arrange a site visit which is equivalent to a food premises recapitulation. During the inspection if all the requirements for the approval have been met, our premises will be issued with a unique three digit approval number which is part of a standard identification mark and will be used for all documentation.To register the business for VAT pa yments the law requires that the turnover of the VAT rateable goods and services supplied for the previous 12 months should be over 68,000 and if it is below that amount then the business could still be registered for VAT voluntarily, and in our contingency this is what we will be doing we will be registering for VAT voluntarily because in future when the value of the taxable goods and supplies goes above 68,000 and somehow we get busy and forget to register for VAT, we might get charged a penalty. And not just that there are benefits as well for voluntary registration.We will be registering for VAT online which would be the most convenient way for us in order to do that we will need to register with the HMRC online services first and then we will need to fill in two forms called VAT1 VAT2 with all our business details (HM Revenue and Custom, 2010).OPERATION TIMESIn our restaurant we will be serving at different generation to cater for people from different walks of life in the morning we will be serving a buffet style breakfast to cater for the students and for the people on the way to work, lunch and dinner for the students and general mankind and for the people who want to have a great time. Our serving hours are going to beBREAKFAST..0800am till 1100amLUNCH..1200pm till 0300pmDINNER.0700pm till 1000pmSUPPLIERSWe have been in contact with different suppliers for our raw materials, crockery silverware, heavy equipment and all the other items that are required for opening a reinvigorated restaurant. While reviewing these suppliers we need to make sure that the suppliers are of good reputation and hence provide good quality products while not making a huge dent on the business accountWe will be ordering our raw halal meat, spices, confectionary and all cooking items from a company called 3663.We will be ordering our fresh dairy products from a company called fresh fayre.Our disposable take away containers and the cleaning equipment that includes washup liquid, bleaches sanitizersn degreasers and all kind of other cleaning equipment will be lucid from a company called BUNZL.Our used oil will be collect by a company called ARROW OIL COLLECTIONS but we have to put the request through our supplier which would be 3663 because they have this chequer that they only collect oil if its bought through a certified oil seller.All our heavy equipment which is our fridges, freezers, fryers, furniture and any other heavy equipment for the restaurant and kitchen will be ordered through a company called spiral HART on lease as long as we make an order above a 1000 worth.All these suppliers have been cautiously chosen considering their quality, reliability and prices.ADVERTISING AND PROMOTIONEffective advertising and promotion is a vital supplement for any business and specially if the business is a newborn baby like oursWe will be doing our advertisement through print media avoiding broadcasting it on TV since it does not effectuate our requi rement for promoting our restaurant and its really dear as well sooner we will be using brochures, posters, flyers and leaflets and specially handing out leaflets outside the university and in the surrounding area and specially outside the mosque.CERTIFICATION REQUIREMENTThe halal certification required for the restaurant is going to be provided by the supplier the slaughter house from where the supplier acquires meat is inspected by the halal council and if all the necessary requirements are fulfilled and if the animal is slaughtered in a shariah way then the supplier is given a certificate which proves that the meat is halal and gives the authority to pass on that certificate to its customers and in this case the customer would be us and we will have the right to pomp that certificate.All the staff handling the open high take chances food are required to have training certificates of handling high risk food and at least one member of staff is required to have adequate knowledg e of the HACCP(hazard analysis and critical control point)/ food safety management systems.